In a new video aimed at the European market, Apple CEO Tim Cook talks about how “privacy is a fundamental human right” that his company works hard to embed into every new product it makes. The six-minute video comprises various clips from Apple’s recent Worldwide Developers Conference related to the topic of privacy. Cook also recorded new bookends in which he shares some of his own thoughts.
The video discusses a number of Apple privacy initiatives. These include App Tracking Transparency, privacy nutrition labels, Mail Privacy Protection, iCloud Private Relay and more.
“At Apple, we believe privacy is a fundamental human right,” Cook says. “We work relentlessly to build it into everything we make. It’s fundamental to how we design and engineer every product and service we put into the world. While others are focused on making customers the product, collecting ever-growing amounts of personal information, we’ve kept the lens focused on how technology can work for people. And that’s meant introducing countless features that give users transparency and choice over how their data is collected used and shared.”
Read more at the CultofMac.com