Somewhere along the line, Facebook moved from being the preposterously insecure social media service, into a corporation whose people seem pretty insecure — which has been further demonstrated by the company on Thursday trying its latest attempt to convince people how privacy-breaking targeted advertisements are actually good for consumers.
On Thursday, we are yet again seeing a Facebook blogging tirade where the company wants to be seen as our lone champion against — well, anything it can grab on to. If you can’t be bothered to read this latest diatribe, the short version is that the company appears to believe that we need our online habits tracked in order to provide us with more ads, and we should be thankful that Facebook gives us that.
The even shorter version is that there’s no difference from the last tirade — except that the new blog has an accompanying ad campaign. It doesn’t matter – Facebook knows you won’t read it anyway.
You, specifically you, the reader of this piece, will not do anything more than glance at this nonsense from Facebook and you will not be fooled by what is patently false — but you’re not the audience for these missives.
Facebook has written off the audience that understands what it’s doing, or which is interested enough to find out. It’s probably right to figure out that we’re all going to carry on using the service, but just in case, it is aiming very squarely at the audience who does not want to think about it.
Hence the previous newspaper ads, read only by people who are involved in regulation. Hence the mutterings about taking Apple to court, believed only by people who hate Apple.
Hence, too, Facebook’s loud attack which comes over as deeply insecure defense. The fact is that if you know one single thing about privacy, you are not going to be supporting Facebook.
Read more at MacRumors.com