In a new interview with Om Malik, Apple’s software engineering chief Craig Federighi, marketing chief Greg Joswiak, and chipmaking chief Johny Srouji discussed the motivations behind Apple Silicon, how Apple is able to differentiate itself from its competitors, and why chip specifications are becoming irrelevant.
Joswiak explained that Apple Silicon represents the completion of Steve Jobs’ vision to make “the whole widget” for the Mac:
Steve used to say that we make the whole widget. We’ve been making the whole widget for all of our products, from the iPhone, to the iPads, to the watch. This was the final element to making the whole widget on the Mac.
When asked about how Apple views the technical specifications of its custom silicon, Srouji remarked, “It’s not about the gigahertz and megahertz, but about what the customers are getting out of it.” He went on to explain that specifications cannot represent how custom silicon can be “perfectly fit for the product and how the software will use it.”
Read more at MacRumors.com