For the first time in 28 years, Apple is participating in CES, the world’s largest technology conference.
But the iPhone maker isn’t in Las Vegas this week to introduce a new product. It’s going there to preach about privacy.
Jane Horvath, Apple’s senior director of global privacy, participated in a standing-room-only session on Tuesday titled “Chief Privacy Officer Roundtable: What Do Consumers Want?” The panel also featured Erin Egan, Facebook’s VP of public policy and chief privacy officer for policy; Susan Shook, global privacy officer of Procter & Gamble (PG); and Rebecca Slaughter, a Federal Trade Commissioner.
“At Apple, the way we define privacy is to put the consumers in the driver’s seat,” Horvath said at the session. “They should have control over their data, they should have choices over their data.
“The panel marked Apple’s unofficial return to the show for the first time since former CEO John Sculley debuted the Newton personal digital assistant in 1992.
Read more at CNN.com