Apple’s chief design officer Jonathan Ive will depart the company later this year, bringing an end to a tenure spent crafting some of technology’s most influential products, including the iPhone. Ive, who has led Apple’s design team since 1996, is leaving “to form an independent design company which will count Apple among its primary clients.” The company is called LoveFrom, and Ive will be joined by famed designer Marc Newson on the new venture. Despite stepping down from his executive position, Ive and Apple both claim he will still work “on a range of projects with Apple.”
“Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built,” Apple CEO Tim Cook said in a press release. “After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”
Ive is one of the world’s most esteemed industrial designers and has worked on products, including a wide range of Macs, the iPod, iPhone, iPad, Apple Watch, and more. He also had a hand in designing the company’s “spaceship” Apple Park campus and establishing the look and feel of Apple retail stores.
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