Employees overwhelmingly value the choice between Mac and PC for employer-provided devices, as it helps them feel more productive, according to a Jamf survey.

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The association between Mac users and digital creative professionals—people who spend 60% or more of their workday using a computer for video or photo production, writing, or other design work—has long been known. Some 79% of professionals indicated they “could not do [their] job as effectively without being able to use a Mac,” according to a survey commissioned by enterprise device management services vendor Jamf, in collaboration with Apple, published this week.

While it is important to be mindful of potential for bias, considering Jamf’s services portfolio and Apple’s desire to sell more Macs, the results should not be dismissed outright. Given the central position computers play in the course of getting things done, employees’ preferences for the tools they use to perform their duties should be given consideration by IT decision makers.

The survey—conducted by market research firm Vanson Bourne—similarly found that 83% of respondents in Information Technology and Human Resources “feel using a Mac is critical to their job function.”

The driver for this, as is commonly touted among Apple evangelists, is ease of use. The majority (89%) of respondents indicated that “Mac applications are easier to use than applications on PCs,” an answer that does not vary significantly between job function, with 94% of HR professionals expressing this sentiment, while 86% of salespeople expressed the same.

Read more at techrepublic.com

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