The cheese grater jokes will eventually die down, so Ikea’s Bulgaria stores this week quickly joined the fun of teasing Apple for its new Mac Pro.
The Ikea ads feature, of course, a four-sided metal grater against a white backdrop under the headline, “Designed for apples.” But the joke doesn’t stop there.
Ikea ad jokes about Mac Pro design
The ad further piles on. The creators emphasized the cheap price of 3,99lv, or $2.30, by bumping up the point size. And to top it off, they used a lowercase “i” in the product name: “iDEALISK grater.”
The Smarts is the advertising agency behind the ad.
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