Apple’s automotive ambitions could have been augmented with the acquisition of Tesla, an analyst claims, with the iPhone maker said to have made a “serious bid” to buy the electric car producer in 2013, a move that could have brought technology developed under “Project Titan” to commercialization far earlier.
Apple has seemingly harbored plans to produce its own brand of vehicle for some time, under the name “Project Titan,” though speculation has hinted at the possibility of Apple using its massive resources to get a head start in the market by purchasing a car manufacturer instead of working entirely from scratch. According to a recent TV interview, it seems Apple tried to do just that.
Speaking on CNBC on Tuesday, Roth Capital Partners analyst Craig Irwin claimed Apple made a “serious bid” to purchase Tesla, around 2013, with the offer supposedly in the region of $240 per share. It is unclear how far along the alleged negotiations went, such as a “formal paperwork stage” that would signal an intent to purchase.
While there is only the word of Irwin that the bid was made, he insists “multiple checks” were made with multiple sources, and he has “complete confidence” that it is “credible.” At this time there is barely any evidence or other claims that such a bid existed at all.
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