Much of the criticism of Apple’s event was focused on how it actually told us very little. Yet even with a “charm-and-dazzle” show, there was enough to get critics and analysts examining the good and the bad of what Apple is planning.
Maybe there are other companies that can get the world to turn up to its TV launch, but only Apple could do it and then not tell us anything. AppleInsider described the event as “less what the company would usually call a keynote and much more what television networks call the upfronts.”
The New York Times said the same thing. “Despite the disruptive effect Apple promises to have on the entertainment industry, the company followed an old script,” it said (behind a pay wall). “While the presentation was something new for Apple, it was familiar to the audience members from Los Angeles. That’s because what they were seeing was essentially an upfront presentation.”
First responders
After explaining that the upfronts “are a decades-old convention in the television business,” the New York Times summed up the event as “charm-and-dazzle.” And, the publication noted that the Hollywood people in the audience had all recognized an issue. “It was not lost on them that… many of the stars on display were not exclusive to Apple” said the Times.
Read more at AppleInsider.com