Sometimes people write to Apple CEO Tim Cook.
Most don’t get a response.
But they do get passed around the company, and sometimes they inspire real action inside. In particular, they’ve helped guide the company deeper into the health care field.
Apple has upped its commitment to health tech with recent partnerships with insurance companies and its new sensors to track heart health. Cook recently said in an interview with CNBC’s Jim Cramer that he hopes it will be the company’s “greatest contribution to mankind.”
‘Dear Tim’
In 2017, two years after the Apple Watch launched, the company released a marketing video featuring people who wrote Cook about how the product had helped them. It included a man who used his smartwatch to call emergency services after a car accident, a father whose daughter has diabetes and now integrates her blood sugar readings and shares it with family-members, and so on.
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