Unlike any other major consumer electronics company, Apple has long detailed quarterly unit sales along with revenue figures for its major product categories. This initially helped investors get a sense of how many buyers Apple was attracting with its Macs, and later began to reveal to investors how iPod and then iPhone were reaching entirely new audiences. Here’s a look at why that’s now changing in Apple’s Fiscal 2019.
The previous article in this series outlined why Apple’s change in accounting isn’t an attempt to hide bad news; the company will still be reporting revenue, and Apple just provided guidance for a record-setting holiday season this quarter. On its November 1 conference call, Apple’s chief financial officer Luca Maestri stated “we have the strongest lineup ever as we enter the holiday season and we expect revenue to be between $89 billion and $93 billion, a new all-time record.”
Even so, analysts and pundits have jumped on the change as a worrisome development. That, in itself, sheds some light on why Apple is moving to change how it reports its performance. But first, consider how Apple’s financial reporting has previously evolved as the company has grown, and why.
Read more at appleinsider.com