Apple on Thursday dropped a bombshell in announcing a major change in the way it reports quarterly earnings, saying it will no longer release iPhone, Mac and iPad sales numbers starting with the December period.
The surprise shift in policy was announced during a quarterly conference call for the fourth quarter of 2018 as part of opening remarks delivered by CFO Luca Maestri.
Going forward, Apple will no longer break out unit sales for three of its most important products. The company will continue to report revenue, sales growth, and guidance, but the change means analysts and market watchers will be unable to derive device ASPs and other calculations.
Read more at AppleInsider.com