The days of only writing software that resides on a major platform like PCs and Macs are coming to a close. Now, every major tech company wants to sell you its own brand of hardware.
Microsoft was the first company of the non-Apple giants to understand how riding an OS along on top of other company’s hardware created unwanted limitations. In contrast, Apple has understood for decades how important it is to have highly integrated hardware with its OS and apps.
In 2012, Microsoft introduced its first Surface tablet. It was a bit clunky and ran somewhat hot. The ostensible reason for existence was to set a standard for other companies who were having trouble matching the new iPad. Over time, however, as the Surface Pro matured, Microsoft began to realize that for the sake of the user experience, OS design, and security that making its own hardware made sense. It’s an invocation of Alan Kay’s legendary remark.
Read more at the MacObserver