Apple’s ‘By Innovation Only’ event is on Sept. 10

Apple has revealed the date of its annual September event, the venue of the company's refresh of the iPhone product line, with invitations to the media confirming this year's event will take place on Tuesday, September 10.  Members of the media have been informed of an event that will take place at 10 a.m. Pacific…

Apple Arcade hands-on with early access trial games on Mac

Today I was able to go hands-on with an early preview of Apple Arcade, which Apple announced back during its March services-oriented event. Apple Arcade is an upcoming $4.99 a month gaming service that will allow gamers to play over 100 new and exclusive titles across platforms like the iPhone and iPad, Apple TV, and Mac. We were…

New Mac ad challenges students to ‘test the impossible’

Apple is hoping to inject some inspiration into the lives of college students around the country with a new ad celebrating the return to school this month.The fantastic new Behind the Mac ad celebrates the creation of art by telling students that they have no idea what they’re doing. And this is great. Prepare to be inspired:…