Want to buy a new Apple Watch? We explain when you should buy an Apple Watch depending on whether you want the newest device or the best deal. There’s no bad time to buy an Apple Watch, but there are better and worse times. Apple releases new Apple Watch models (called “series”) on a yearly…
Category: Opinion
Apple’s Tim Cook era: 14 years of prolific products, profits, and politics
While Cook's tenure is not over yet, now seems as good a time as any to look back at what he has done and what's in store for the future. Fourteen years ago this month, Steve Jobs resigned and Tim Cook became the CEO of Apple. Given Jobs’s ongoing health issues, Cook’s ascension wasn’t unexpected;…
Why Apple Isn’t Making New AirPods Max Anytime Soon
AirPods Max fans hoping for a second-generation version of Apple's over-ear headphones shouldn't hold their breath, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman suggests Apple's wireless noise-canceling cans are stuck in commercial limbo – "too popular for Apple to stop selling them, and not popular enough for the company to…
I ignored the rumors and bought an Apple Studio Display. I couldn’t be happier
There's likely a new Studio Display coming soon, but the current model is still a fantastic option. It’s been more than three years since Apple announced the Studio Display, a cheaper alternative to the Pro Display XDR for Mac users looking for a great external monitor with Retina quality. Even with rumors suggesting that Apple…
The best mouse and trackpad for your Mac or MacBook
Looking for a mouse that works with your Mac? Here are the best Mac mice, including Apple's Magic Trackpad, Magic Mouse and some great alternatives to Apple's mice. If you’re looking for a mouse for a Mac or MacBook, you’ve got plenty of options beyond Apple’s Magic Mouse (from $99/£99). These days most mice will…
Apple Event Guide 2025: The next Apple Event and the new products to expect
Apple doesn’t participate in big industry-wide events such as CES or E3. Apple holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events,’ and streams them live online to millions…
Why ChatGPT-5 is kind of a big deal for Apple fans
The new version of ChatGPT is available now. This is an important step forward for iPhone and Mac users. The latest version of ChatGPT, GPT‑5, was released earlier this month, promising “a significant leap in intelligence over all our previous models.” GPT-5 has already been activated as the standard model for free ChatGPT users; you…
A new Apple Watch is coming. It’s time to break the mold
Apple’s product lines follow a very specific pattern: start small, and then grow into something bigger and more complex. There was originally one Mac, one iPhone, one iPad, one Apple Watch. Over time, the product lines got more complicated. Sometimes too complicated, as anyone who remembers Steve Jobs returning to Apple with a four-quadrant grid…
Apple’s September iPhone event: Date, time, and what will launch
We expect that Apple will take the wraps off the new iPhone 17 range and new Apple Watches at an event in September 2025. Apple has held a September event almost every year since the early 2000s, and every iPhone since 2012 has been launched in September (other than the iPhone 12-series in October 2020).…
Apple Event guide: When the next Apple Event is and what will launch
Apple doesn’t participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events,’ and…

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