Whenever Tim Cook retires as Apple CEO, there are now several obvious contenders for the role — but it may all come down to exactly when he steps away.
If there is one thing more certain than that current Apple Chief Operating Officer Jeff Williams will not replace Tim Cook, it’s that someone from within the company will. Williams was considered a favorite until he announced his retirement, but Apple almost always promotes from within.
It needs to, as well, because the pool of potential CEOs capable of running a multi-trillion-dollar company is small. The odds, too, are that any CEO appointed from outside Apple would want to change the company just to put their mark on it.
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