Apple holds a Back to School promotion every year (now known as the Higher Education Offer to avoid confusion because it’s only open to students once they enter higher education, and the institutions and teachers, not school-age children). As part of the deal, Apple offers an incentive with purchases of qualifying Apple products.
Apple’s ‘Back to School’ deal runs in various locations around the world during the summer months. The deal usually ends about a month after the first university semester/term begins in that country.
Earlier in 2025 the offer ran in Australia, New Zealand, Brazil and South Korea. Australian and New Zealand students could get AirPods 4 with ANC or Apple Pencil’s for free when they purchased an iPad Pro or iPad Air (Pencil), or a MacBook Air, MacBook Pro, or iMac (AirPods). The deal ran until March 13, 2025.
Read more at Macworld.com