Twenty-four years ago today, Apple embarked on what many industry experts considered a risky venture that would ultimately transform not just the company’s fortunes, but retail itself. On May 19, 2001, Apple opened its first retail store at Tysons Corner Center in Virginia, with Steve Jobs personally showing the press around the revolutionary space.
Some 500 eager visitors lined up before dawn to experience the store’s hardwood floors, bright lighting, and clean lines. The aesthetic drew comparisons to trendy clothing retailer Gap. Not surprising, given that Gap CEO Mickey Drexler had been on Apple’s board for two years at that point.
The decision to enter brick-and-mortar retail came at a precarious time for Apple. With a market share hovering around 2.8%, the company was struggling to effectively showcase its products through third-party retailers, where Macs were often relegated to corners and staffed by clerks with minimal product knowledge.
Read more at MacRumors.com