Apple shipped significantly more MacBooks during the first quarter of 2025, outpacing the broader PC market, according to new estimates from Counterpoint Research.
While the overall PC market grew 6.7% compared to the same period in 2024, Apple led major vendors with a 17% increase in unit shipments. However, the report attributes much of the industry’s first-quarter gains to accelerated shipments as manufacturers moved to avoid new tariffs expected to be implemented by the United States later in the year.
Temporary exemptions on tariffs for certain electronic products allowed companies to front-load shipments during the exemption window. As a result, the increase in shipped units does not necessarily translate to higher sales to end users, and many of the products delivered in the first quarter are expected to remain in inventory throughout the coming months.
Read more at MacRumors.com