Apple doesn’t participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events,’ and streams them live online to millions of watchers.
UPDATE: Apple is expected to update the MacBook Air, iPad and iPad Air soon. Our best guess is that it will do so by press release and that the product will be in shops after Apple’s Back to School promotion ends in Australia on March 13. This could point to a product launch around March 4 or 5, but not an event.
Read more at Macworld.com