Recent studies from CIRP have researched what iPhone colors are most popular, how wearing an Apple Watch affects iPhone buying habits, and more. Today, the firm is out with a new study showing how age impacts the likelihood of using an iPhone, iPad, or Mac.
CIRP released its new report today titled “The Apple Ecosystem Age Profile Works” on Substack.
Continuing its mission to better understand the inner workings of Apple’s business, CIRP decided to dig into how age plays a role in using an iPhone, iPad, or Mac.
CIRP notes that Apple advertises as a “younger brand” for all of its products and indeed “device owners tend to be younger than average US consumers.” But in particular, it was curious if those trends held true across iPhone, iPad, and Mac users.
Read more at 9to5Mac.com