May 27, 1986: An exiled Steve Jobs takes a shot at Apple after the company ditches Chiat/Day, the ad agency that created the iconic “1984” Macintosh ad.
In a full-page ad published in The Wall Street Journal, Jobs says the move to competing ad agency BBDO shows that “caretakers” rather than “builders” now run Apple. From his perspective, it confirms that Apple has lost its revolutionary spirit.
Apple switches from Chiat/Day to BBDO
Chiat/Day was best known for producing the Ridley Scott-directed original Macintosh ad during the agency’s first stint at Apple. However, Chiat/Day’s edgy work did not always prove a comfortable fit for the company. Apple’s board of directors actually hated the “1984” ad — and almost shelved it completely.
Read more at CultOfMac.com