January 20, 1985: Apple attempts to build on the triumph of the previous year’s “1984” Macintosh commercial with another Super Bowl ad.
Called “Lemmings,” the ad for a new business platform called Macintosh Office depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.
Great expectations for Apple’s Super Bowl ad
As I noted in a recent “Today in Apple history,” the “1984” Macintosh commercial directed by Ridley Scott proved a massive boon for Apple. It garnered masses of publicity and represented a new artistic high for tech advertising. It also effectively establish an image of Apple as an underdog fighting Big Brother that the company maintained for decades.
Read more at CultOfMac.com