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Despite M1 Pro and M1 Max Performance and Efficiency Gains, Intel Still Hopes Apple Will Do Business With It

Just two days after Apple further advanced its Apple silicon portfolio with the M1 Pro and ‌M1‌ Max, marking the first professional high-end chips designed for the Mac, Intel is reportedly making yet another attempt to win Apple back as a customer.

A day before Apple’s long-awaited “Unleashed” event, Intel’s CEO, Pat Gelsinger, said despite Apple moving away from his company’s processors, he still hopes that Apple will return to Intel as a customer. Apple announced in June of 2020 its two-year-long transition to Apple silicon for the Mac, and despite Intel’s best hopes and dreams, Apple is continuing its momentum to break up with it.

Now, a new report from DigiTimes is further indicating Intel is still trying to win back Apple as a customer. According to the report, Intel, alongside Samsung, is “striving to win orders for Apple’s in-house developed Mac processors.” Such a move from Apple would mean the company no longer relies entirely on TSMC for the production of its Mac processors, a decision that sources quoted in the report say is unlikely.

Read more at MacRumors.com

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