Maybe 2019 was practice for Apple, as it is now used to releasing new products via a press release. That’s what it had to do in March 2020 as the whole world self-isolated, and Apple Stores closed their doors.
Apple had already closed its stores in China because of the coronavirus back in February, but then on March 1, LG shut its iPhone camera module factory after having its first COVID-19 case. It was the start of a month that saw the world shut down, but also Apple announce a series of products that ranged from lauded to criticized, with one in the middle being rather forgotten.
The lauded was the new MacBook Air, a machine whose new keyboard alone meant there was again a cheap —for Apple —notebook computer that could be unreservedly recommended. Curiously, since it really is the return to a scissor keyboard that got everyone excited about the MacBook Air, and seems to have got a lot of people buying them, it was also a keyboard that got Apple criticized.
Specifically the Magic Keyboard for the iPad Pro. We won’t see it until May, so none has actually used it yet, but everything about it looks fantastic —including the price. AppleInsider caught the mood with its headline that went “Apple launches $350 iPad keyboard amid pandemic-fueled recession.”
Read more at AppleInsider.com