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Apple Previews Revamped Fifth Avenue Flagship Store in New York City

Apple’s flagship Fifth Avenue store with its iconic glass cube entrance in Manhattan reopens to the public Friday following multi-year renovations, and ahead of time, the media was invited to the store for a preview

The underground store has been nearly doubled in size with a higher ceiling and more natural light coming in from 62 skylights added to the store’s plaza at ground level. The plaza has also been lined with 28 honey locust trees, linear fountains, and benches for the public to gather around. 

Photo: Apple

Visitors enter by walking down a new stainless steel spiral staircase, or by riding a circular elevator. The staircase is designed with 43 cantilevered stair treads that support a floating cylinder of glass, and the backlit ceiling above combines natural and artificial light to match the sunlight throughout the day. 

The store is now equipped with a Forum for Today at Apple sessions, which begin Saturday with a special series that “captures the creative spirit of New York.” The area dedicated to Geniuses has also doubled, which will “dramatically increase” the store’s ability to serve customers and service products. 

Read more at MacRumors.com

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