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Vintage manual shows how Apple got dealers psyched to sell

If you wait long enough to clean out a junk drawer or filing cabinet, you’re liable to find something historic. 

In the case of graphic designer Greg Bridges of Sydney Australia, an old three-ring binder he stumbled across during a recent studio purge turned out to be an artifact from the early days of Apple.

Apple training manual: is it a machine or a solution?

Bridges is in possession of a 1980 training manual for overseas computer dealers as Apple was ramping up European operations. The manual, entitled “Apple Means Business,” is filled with techniques on how to sell the Apple II as a “solution” rather than a piece of hardware.

Read more at CultOfMac.com

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