Apple on Tuesday announced an expansion to its app bundles sales options, allowing Mac developers and those marketing free apps with subscriptions to group up to ten apps together into a single purchase.
Announced through Apple’s developer web portal, the policy change enables app makers to sell their wares in bulk at discounted prices.
For example, game developers might take advantage of app bundles by offering multiple installments of a series to customers with a price reduction, stoking sales of older software. Developers who specialize in a particular genre, like photography or system utilities, can also leverage the sales technique to introduce buyers to new software.
The introduction of Mac app bundles arrives more than four years after the discount program landed on Apple’s mobile platform with iOS 8. At the time, Apple featured bundled app collections on the iOS App Store’s main landing page, complete with links and separate reviews for the app groupings.
Read more at AppleInsider.com